Information hierarchy, visual aesthetic, balance, flow, content, typography: these are a few of the elements that combine to make a piece do the job you need.

You’re going to incur production costs with a print piece so make sure it functions well, is easy to use and attracts the eyeballs you want.

From business cards (with their tiny and valuable available space) to banners you can see from across the hall, it’s important that you include only the content that is useful to your audience and furthers your goals.