Bisou Lingerie in Downtown Kenosha refined their focus and changed location this year (hey, it’s May already – what have YOU done!). Along with their new logo, Sherry Ludwig selected this gorgeous shade of purple to represent her brand and their message of acceptance and positivity. The psychology of the color purple suggests luxury and creativity. It encourages customers: Indulge yourself! Have some fun!
You’ll see this brand color dominating all Bisou’s marketing collateral from business cards to banners.
Color can be a powerful ally in your marketing efforts – make sure you are actually choosing the colors that represent your brand.