Art Direction drives everything from copy to production materials. Selecting stock images for the project (because the budget doesn’t always allow for a custom shoot) is an underrated element of the process.
Showcasing your products at an event can have some unique challenges. Not only do you need your product to have a strong aesthetic presence, but also clear signage, displays, and handouts. Know the physical limitations of your space and have a clear picture of the information you want to convey to event-goers.
The 2019 Tall Ships Great Lakes Challenge made a stop in Kenosha, Wisconsin. The festival attracted over 24,000 visitors. Working with the City, and the Tall Ships organization, I created multimedia event materials. Extensive signage, banners, programs, maps, posters, digital assets, and passports ensured a positive and engaging user experience. We did have access to a phenomenal library of cool photos:)