Visit Lake Geneva (The City of Lake Geneva Visitors & Convention Bureau) hosts several annual events with robust, omnichannel marketing plans. Event materials range from digital assets such as ads, email and website graphics, to printed posters, programs, and rack cards. Signage, maps, and sponsor acknowledgement round-out their seamless user experience.
Working with a client on recurring projects for several years allows for a deep understanding of the needs and challenges of the event. We know some collateral will be information-heavy; so we select condensed typefaces. We know we’ll need a landscape image for a print piece; so we prepare event images for next year. We know which information will come in too close to deadline for comfort; so we build in advance to prepare. Workflow becomes intuitive with a history of collaboration.