Visit Lake Geneva (The City of Lake Geneva Visitors & Convention Bureau) hosts several annual events with robust, omnichannel marketing plans. Event materials range from digital assets such as ads, email and website graphics, to printed posters, programs, and rack cards. Signage, maps, and sponsor acknowledgement round-out their seamless user experience.
Working with a client on recurring projects for several years allows for a deep understanding of the needs and challenges of the event. Image selection for a wide range of collateral, while always an important aspect of the process, becomes intuitive after such a history of collaboration.